PPC is already a complicated area for many marketers, especially when advertising on multiple search engines and attempting to keep up with the dynamically shifting landscape of digital marketing.

Web analytics provider Omniture announced in January that it will launch the second tool in its eight-year existence: a new hosted bid management service called Search Engine Manager. The new offering ...

ClickZ has launched an innovative new series of buyers guides, created with the aim of cutting through the complexity of the technology landscape to help our community of readers make better decisions ...

I was planning on using this column to weigh in with predictions for 2009, but fellow Search Insider Steve Baldwin called me out, so I feel compelled to respond -- lest my POV (to paraphrase reader ...

SAN FRANCISCO--(BUSINESS WIRE)--BuildingConnected, the leading preconstruction platform used by over 2,500 general contractors and real estate owners to hire qualified subcontractors, today announced ...

Speakers: Robert Ashby, Microsoft (formerly Director of Search @ Expedia) Peter Hershberg, Managing Partner, Reprise Media Misty Locke, President & Co-Founder, Range Online Media Chris Zaharias, ...

Kevin Lee, Executive Chairman & Co-Founder, Did-It is up first. Does Bid / Campaign Management Matter? - Maximize the campaign's opportunity - Manage Complexity - Reduce HR time required to manage ...

Conclusion: the “correct” bid on a given keyword at a given time is not a precise number, but rather, falls into a range. That range can be much wider than bid management tool vendors imply. Bid ...

Amy Nichol Smith is a former Product Review Editor at Forbes Advisor. She has more than 20 years experience as a journalist and editor, writing on a range of topics, including tech products and ...

If you’re looking for a project management tool, there are a whole range of apps designed for both large general contractors and smaller subcontractors. You’ll also find programs designed for specific ...