David Arnoux is Head of Growth and co-founder of Twoodo, helping teams organize using simple #hashtags. This post originally appeared on the Twoodo blog. Customer segmentation means categorizing your ...

In the 2002 film "Minority Report," the lead character, played by Tom Cruise, undergoes an eye transplant. As he runs through a shopping mall in 2054, he is bombarded with advertisements and ...

That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it doesn’t replace people—it enhances them, enabling them to learn and ...

It's time to retire the rules-based approaches that bucket people according to what marketers think and observe. From text and images to video and avatars, artificial intelligence has become the ...

Personalized experiences are one of the foundation stones of great customer experience, according to conventional wisdom. But is that true across the board? Not necessarily. In some cases, ...

Want smarter insights in your inbox? Sign up for our weekly newsletters to get only what matters to enterprise AI, data, and security leaders. Subscribe Now The ecommerce scene has evolved. Every ...

The use of AI amplifies the strengths of frontline staff and supports the dynamic nature of in-store service. Through smarter ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

Even if you’re not saying the “R word” yet, chances are your business is responding to today’s economic uncertainty by trimming its sails. Marketers, especially, are often asked to do more with less.

SAN FRANCISCO--(BUSINESS WIRE)--Census, the #1 data activation and reverse ETL platform, has announced its acquisition of Fulcrum, a AI-led growth platform for business teams. AI-driven insights, ...