Design thinking is a problem-solving process that encourages us to rethink the world and how people connect through products, systems or institutions. Leading brands globally use design thinking to ...

Human-centric design allows companies to focus on the challenges they want their products to solve and not be swayed by hot new technologies, just because they are trending, says Andy Busam, principal ...

The design thinking process is a two-pronged approach that involves both empathetic ideology and a process that aims to find the best possible solution for gaps in the market or problems in a given ...

Companies looking to deliver great products and services and great business outcomes — and who isn’t? — need to have a company driven by design. Instead of believing that the technology should drive ...

Are you a creative or inventive person? Or would you like to be? Would you like to harness your creativity to solve problems for your company or for society? Would you like to add design-driven ...

While having coffee with an old friend, we talked about our observations with companies lately. He talked about complacency. About people taking short cuts. This was a typical conversation I’ve had ...