Advertising is a must for businesses of all sizes. It’s one of the best ways to build brand awareness and stand out from the competition. Regularly promoting your services can help retain current ...

In today’s digital-forward business environment, attracting the attention of potential customers is simultaneously easier and more challenging than ever. While social media platforms have become a key ...

There are so many ways to reach your ideal customer using audience targeting in Google Ads. We’ve recently covered Detailed demographic segments, Lookalike segments and Engaged Audiences, Today, we’re ...

If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience ...

We’ve all been hearing more about AI agents. But it’s more than just a buzzword. On Tuesday, software company Inuvo launched IntentKey, an audience insights platform that uses an advanced AI agent to ...