A focus group discussion can uncover attitudes and assumptions people hold when choosing products or services, or challenge your own assumptions about issues or problems your own company may face. A ...

The focus group has lost favor in recent years as marketers seek a more experiential process for gathering customer insights. Although it has lost some luster, the focus group still holds the ...

Effective focus group discussions allow time for employees to share their feedback and suggestions about working conditions. Factors such as confidentiality, anonymity and unrushed input are important ...