Gen Z has grown up with smartphones in their pockets and algorithms shaping their feeds, yet many of them are suddenly unsure where the technology ends and their own identities begin. They are fluent ...

Use AI to set spending caps. Split your budget by category and add rules like “no gifts over $40” Add hard-stop banking ...

Nearly half of employees hide their AI use at work, revealing a disconnect between employer perceptions and reality, ...

Language moves quickly across every generation. However, the words that Gen Z is using, whether because of TikTok or group chats, have pushed language change into overdrive. A lot of these words are ...

Forbes contributors publish independent expert analyses and insights. Mark C. Perna is a generational expert who covers education & careers. Like it or not, Gen Z is the future of work. By 2030, ...

A number of Gen Zers (and some millennials) just leave their phones on “Do Not Disturb” all day and seize their daily routine without all those incessant alerts. Iuliia Bondar/Jasmin Merdan/Getty ...

Forbes contributors publish independent expert analyses and insights. Kara Dennison writes about careers, leadership, and the job market. Gen Z is rewriting the definition of career success, and their ...

Gen Z trendsetters are taking “touch grass” seriously these days. Thankfully, I’ve built a $100 million business on tangible marketing — here are my top tips for your business. Use the offline tactic ...

As a preteen, I couldn’t resist the siren song of AIM, or AOL Instant Messenger. I’d hear that “door opening” noise or a message notification and rush to my computer, eager to see if the sign-on was ...