Ads with imagery conveying a feeling of coldness can positively influence consumer behavior and perception about a product, university researchers in Japan found in a new study. The study found that ...

Consumers are becoming increasingly savvy about AI-generated content, and how they react to it provides valuable information for brands looking to integrate AI imagery into their advertising. One ...

Journal of Advertising, Vol. 48, No. 4, Special Section: Artificial Intelligence and Advertising (August-September 2019), pp. 380-400 (21 pages) Rising support for the lesbian, gay, bisexual, and ...

There are four things to focus on when it comes to implementing good imagery into your social media advertising campaigns. Those include an image, ad copy, the call-to-action and the value proposition ...