As 2026 approaches, local businesses are navigating a marketing landscape defined by smarter data, shifting consumer expectations, and campaigns that must ...

Looking for ways to promote your local store? There are a few different marketing tactics that you can try. Below are just ...

For small businesses, connecting with the local community can be one of the most effective ways to build brand loyalty and drive sustainable growth. Yet, many overlook powerful local marketing tactics ...

Inevitably, the marketing strategy for a local small or medium-size business is going to differ from that of a multinational corporation. As anyone who has owned or run a local SMB can attest, they ...

Customizing your small business offerings and online presence for local relevance is essential for growth, influencing how customers find and choose you. Localized marketing not only fosters community ...

About 46% of Google searches are local search queries, according to Exploding Topics. Does your small business appear for local searches? If not, you’re missing the chance to reach new customers ...

Plan ahead for success — build out a calendar for the year ahead to give yourself ample time to develop promotions, secure necessary materials and generate buzz. Create targeted promotions for a ...

LEXINGTON, Ky.--(BUSINESS WIRE)--Viamedia, the country’s largest independent advertising digital and linear rep firm, today announced it has signed agreements to manage advertising sales for four new ...