Let’s take some pressure off logos–they really don’t need to work so hard. Here’s what drives your brand instead. Somehow companies have gotten into the mind-set that a logo–this thing that does ...

After 100 years of the same thing, Lufthansa did something drastic. Horrible. Unthinkable. Did it beat up someone for refusing to leave their seat? Worse. Lufthansa changed its logo. I know. Even ...

The logo for the United States Postal Service is a mean-looking eagle. But a true fluid dynamics geek might look at it and realize that eagle is moving so fast it’s causing a shock wave. But just how ...