Market research plans define an existing problem and/or outline an opportunity. From there, the marketing strategy is broken ...

A marketing plan is a road map that a company uses to accomplished a focused marketing goal. Several objectives are contained within a marketing plan that include goals for personnel utilization and ...

A business plan is the macro document that helps prepare to launch or operate a business, with different sections addressing specific areas related to running the business. Within a business plan are ...

Several studies demonstrate that those who write down their goals are more likely to achieve them. Perhaps the most famous of these studies was conducted by psychology professor Dr. Gail Matthews at ...

Everyone has heard the saying ‘without a plan, you plan to fail’, right? And this rings especially true when it comes to a company’s sales and marketing plans. Put in place to outline specific goals ...

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Marketers need solutions that can quickly identify the metrics with the greatest influence on ROI. Google Ads Performance Planner aims to solve that issue. Digital ads require extensive planning to ...

Although email marketing can be one of the most profitable components of your marketing mix, effective and successful email campaigns don't just happen by accident. They take careful planning and an ...

The next wave of progress is less likely to come from adding more tools to your martech stack and more likely to come from ...