That’s the power of agentic AI: It scales intuition, turning raw data into human-like responsiveness. Used responsibly, it ...

I’m not a scientist, I’m a marketer. And I’m going to tell you something that sounds odd: The scientist and the marketer need each other. In fact, all of society needs these two types of people to ...

Sudhir will serve a six-year term in the leadership of the society, the leading academic organization for quantitative ...

There are two sides to marketing, art and science. Traditionally, marketing was all about the creative process, the art. And I love the art—the hip commercials, the comedy, the animated graphics. But ...

A study in the journal Marketing Science finds that prepopulating e-commerce search bars with trending or personalized keywords can meaningfully increase both purchasing and consumer spending. The ...

Marketing is a young science that needs to be nurtured and nourished if the industry wants to enter an “age of enlightenment”, according to professor Jenni Romaniuk, associate director of the ...

From all my years in research and consulting, I think I’ve learned a thing or two about marketing worth sharing. Enduring fundamentals, mostly—yet often overlooked. So, over the course of my biweekly ...

Healthcare’s digital revolution has been transformed into a digital evolution over the last decade and, having redefined the way healthcare operates, it continues to refine the provision of care and ...

Data can reveal the most intimate secrets. The New York Times wrote about how Target knew a high school girl was pregnant, before even her father did. The cluster of products she had purchased ...

Doctoral students in Marketing who have not yet defended a dissertation proposal are expected to attend the seminar series of the Department Marketing, and each semester they receive a grade on their ...