Aventi Group, a leading entity in the realm of product marketing, is making notable advancements in refining its B2B marketing services specifically designed for technology firms. With more than ten ...

EverCommerce Inc. has announced that it is exploring strategic alternatives for its Marketing Technology solutions, which are designed to assist service-based small businesses in promoting their ...

Reaching tech-savvy audiences is no walk in the park. These people live and breathe technology, and they’re quick to spot anything that feels outdated or irrelevant. They don’t want generic ads or ...

GeekWire chronicles the Pacific Northwest startup scene. Sign up for our weekly startup newsletter, and check out the GeekWire funding tracker and VC directory. by Todd Bishop on Dec 11, 2024 at 11:40 ...

It was the year of the great love story between AI and marketing. Or perhaps more accurately, the year of the hesitant courtship? The central theme in marketing this year was how to implement ...

In the crowded arena of MarTech, one startup is causing waves, and LinkedIn is buzzing. Blings, co-founded by COO Yosef Peterseil, is rapidly gaining attention for its patented MP5 personalized video ...

Every business owner knows that marketing is important, but not everyone knows how to do it. Reaching new customers is vital to the success of any company, but with hundreds of strategies and dozens ...

Should the goal of marketing technology be to make it so that a loan officer never needs to log in? Or, should LOs be encouraged to engage with marketing tools as much as possible in order to help ...