Melissa Sierra is the EVP of Media Integration at USIM, where she has spent over 12 years driving corporate transformation. I spent the majority of my career being the one who plunged into the flames.

Human relationships often find themselves crushed beneath the burden of understanding. We seek to decode, dissect, define—and in the process, we forget to feel, to hold, and to simply be present. The ...

Identifying and resolving pain points is fundamental to launching successful businesses. Customer validation and market analysis are critical steps toward understanding if a problem is worth solving.

The ability to solve complex problems effectively has become a defining factor for success. Yet, despite the abundance of tools and methodologies available, I've noticed organizations often struggle ...