Even after two decades, eight out of 10 media planners still rely on Microsoft Excel as their default application for campaign management, reporting, and analysis. Surprised? You should be. In an era ...
Doing forecasts and planning in Excel slows you down - integrated BI and CPM are the modern way to do FP&A, writes Unit4's Matthias Thurner Successful financial planning and analytics (FP&A) helps ...
In Charles Dickens’s novel David Copperfield, acharacter speaks perhaps the greatest truth ever uttered aboutpersonal finances: “Annual income twenty pounds, annual expenditurenineteen six, result ...
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