4. Purchase Decision Somewhat surprisingly, the purchase decision falls near the middle of the six stages of the consumer buying process. At this point, the customer has explored multiple options, ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Buying centers are where firms decide on a business level purchasing decision and there are a number of actors in the process. From the person who notices an issue (the initiator) to the person who ...

Imagine being a district leader tasked with selecting the ideal educational technology tools from a sea of thousands of options. The stakes are high: The right choice can transform classrooms, while ...

I was recently sifting through AI-powered shopping assistants to reduce the decision fatigue that comes with the endless assortment of options that pop up when shopping online for pretty much anything ...

Federated Enterprise Technology Buying is a method for procuring technology that involves decision-making by individual departments within an organization. This approach acknowledges the requirements ...

TVB, the trade association of America’s local broadcast television industry, has released a study highlighting the importance of media platforms that influence consumers during the purchase decision ...

What’s your trigger? I’m not talking about what someone may say that sets you off. Instead, I’m referring to the trigger that sparks an impulse to potentially make a purchase. Interestingly, both ...

Understanding how online platforms are redefining the car-buying process helps consumers make better use of these tools while ...