UK – At a lecture hosted by the International Journal of Market Research (IJMR), researchers from Kantar, NatCen and Ipsos Mori discussed the future of random probability sampling. Random probability ...

Learn how acceptance sampling improves quality control by evaluating random samples. Discover its methods, benefits, and historical significance in manufacturing.

In a simple random sample, each individual in the population has an equal probability of being chosen. Additionally, each sample of size n has an equal probability of being the chosen sample. This ...

In his latest post, B&T regular Robert Strohfeldt argues that despite all the market research, is it really telling adland what it needs to hear? Change. The one variable that is constant. And usually ...