Rivergate Marketing, a leading provider of strategic marketing services for control system integrators, engineering firms, and companies in the industrial automation sector, today announced the ...

Despite the some $400 billion U.S. businesses spend annually on advertising, tracking those dollars with return-on-investment strategies remains a relatively new, and controversial, concept. In a ...

Natalie is Founder & President of Magnetude Consulting, a full-service marketing agency working with small and midsized B2B tech firms. Expanding into a new region, industry or customer segment.

In simple terms, a strategy is a plan for reaching a specific goal, while a tactic is the means you use to reach the goal. In business, a strategy is a broad goal, such as increasing sales or market ...

In this ever-changing economy, developing products and expecting customers to buy them is not enough. You must have a strategy to attract the right audience by creating unique value and using the ...

A good marketing plan will help get your name out there, increase business and boost your earnings. If you do not know the inner workings of the marketing industry yourself, you can hire either a ...

Opinions expressed by Entrepreneur contributors are their own. Shrinking budgets and rising expectations mean clients demand tangible business outcomes, not just activity or progress. AI is changing ...

Bringing in a marketing consultant for the first time can be an exciting step for an organization, but it also requires intention and preparation to be successful. The right approach can turn a ...