As technology continues to redefine marketing, chief Marketing officers (CMOs) are under increasing pressure to select and implement tools that drive innovation and deliver measurable results. With ...

The development and rollout of RaceTrac's next-gen mobile app is an example of the two departments working together. While acknowledging that transformation is a word that's said a lot at industry ...

With many businesses increasing their marketing spend in 2024, spending in the right places is more important than ever. Marketing is about reaching your customers, but this simple definition and the ...

The need for smart marketing strategies has never been more pressing. Businesses seeking sustained growth turn to modern tactics that resonate with their target audience and effectively convert ...

Forbes contributors publish independent expert analyses and insights. I explore how brands and leaders grow in a modern marketing world. For the longest time, Commerce Technology and Marketing ...

John Chee, Technical Sales and Application Technology Manager at Covia. At Covia, innovation is driven by passionate experts who see beyond the ordinary. John Chee exemplifies this spirit, bringing a ...

In November 2022, ChatGPT opened to users, shocking the world with its capabilities. The generative AI (genAI) platform was followed by others, and the travel industry mirrored others in its ...

In the dynamic and competitive landscape of the beverage industry, sales intelligence has become an indispensable tool for businesses aiming to thrive. Sales intelligence for the beverage industry ...