Tired of seeing ads—interrupting your binge sessions, popping up mid-scroll, and even sneaking into your favorite apps? Ads aren't going away anytime soon. In fact, they will probably only get worse.

The quest for the perfect monetisation balance is a complex challenge in the world of mobile games. It's a crucial factor that can make or break a title's success. As a result every developer actively ...

This article was written by Božo Janković, head of ad monetisation at GameBiz Consulting and was first shared here. Fifteen years ago, in-app purchases were introduced to mobile games, and ...