Forbes contributors publish independent expert analyses and insights. GrrlScientist writes about evolution, ecology, behavior and health. When you look at a rainbow, do you see bands of specific ...

While color perception universally involves the practice of categorizing colors according to basic labels, concludes a new study that investigated the influence of categorization on color memory. As ...

This is a preview. Log in through your library . Abstract Berlin and Kay (1969) have postulated 11 basic color categories as the total universal inventory from which categories of any language are ...

CAMDEN, N.J. -- How do we remember colors? What makes green... green? As Sarah Allred explains, while color perception universally involves the practice of categorizing colors according to basic ...