The 2026 Cadillac Formula 1 Team car isn’t expected to be revealed in full before the first pre-season test in ...

— -- Psst. Wanna get in on the secret about secret formulas? Consumers go ga-ga for them. The brand-brandishing companies behind these secrets all know this. But perhaps none better than ...

An American inventor who has been working on a “miracle” exhaust pipe cleaner for several years has revealed his secret formula on YouTube after it was “stolen” and marketed by a rival. Neil Stern ...

Coca-Cola's biggest secret is now hidden in plain sight. Well, sort of. The Atlanta-based company, with pomp, circumstance and some dramatic billowing smoke, unveiled a newly completed vault at the ...

WEBVTT IS. IN A VAULT, THEY HAVE THE SECRET FORMULA. >> THIS WAS IN JACOBS PHARMACY. >> IT IS COCA-COLA, WHICH WAS FOUNDED HERE NEARLY 140 IS GOOD. >> WHAT DO YOU THINK -- 140 YEARS AGO. >> WHAT YOU ...

In 1886, a pharmacist named Dr. John Pemberton created a concoction he called Coca-Cola, and sold it for five cents-a-glass in Atlanta. Now, 125 years later, Coca-Cola has grown into a company that ...

While The Coca-Cola Company started with this secret formula 125 years ago, the secret to its success has grown far beyond the formula today. “Any stakeholder who is part of our global system, from a ...

Secret Formula: How Brilliant Marketing and Relentless Salesmanship Made Coca-Cola the Best-Known Product in the World, by Frederick Allen (HarperBusiness, $15). Last Sunday marked the 10th ...