The $30 Lifx Smart Dimmer is also coming in Q2 and is an in-wall, paddle-style switch with four customizable buttons, a ...

ITV has unveiled Live Addressable +, extending its addressable advertising to live linear channels for the first time. Announced at the ITV Palooza advertiser upfronts, the product makes ITV’s full ...

ITV has announced the launch of its new addressable advertising product – Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this development brings addressable ...

ITV today announces the launch of its innovative new addressable advertising product - Live Addressable +. Launched on stage at the ITV Palooza, ITV’s flagship commercial event, this groundbreaking ...

Addressable TV is playing an increasingly important role for broadcasters, content providers and advertisers in Germany. Progress is also being made towards a unified measurement system for ...

Addressable co-founder Asaf Nadler told Cointelegraph that the metric allows projects to determine which users are more likely to be interested in their products. Web3 marketing firm Addressable has ...

Time-addressable media is our approach to transforming how media is handled throughout broadcast media supply chains. It takes advantage of the ongoing transition to software-based media production to ...

We may receive a commission on purchases made from links. Someone got a bright idea, and convenient smart Christmas lights were born. Smart Christmas lights use Wi-Fi to communicate with a phone or ...

In a world where cameras are everywhere and privacy feels like a distant memory, the idea of reclaiming anonymity can feel both empowering and elusive. Whether it’s the subtle unease of being watched ...

Addressable has come a long way in the last few years. When industry-initiative-turned-nonprofit Go Addressable first launched in 2021, one-to-one TV ad delivery was just a small portion of overall ...