The ad auction is how Google decides first which ads are eligible to show, and second how they're ranked among eligible ads. At both the eligibility and ranking stages, Google calculates Ad Rank …

In each auction, your Ad Rank is calculated first to determine whether your ad is eligible to show, and a second time to determine where your ad is ranked relative to other eligible ads. Your ad position can …

The ad auction is how Google decides first which ads are eligible to show and second how they're ranked among eligible ads. At both the eligibility and ranking stages, Google calculates Ad Rank …

Your ad's position on the page is determined by your Ad Rank – a combination of your bid, auction-time ad quality (including expected clickthrough rate, ad relevance, and landing page experience), the Ad …

Visit the Learning Center Using Google products, like Google Docs, at work or school? Try powerful tips, tutorials, and templates. Learn to work on Office files without installing Office, create dynamic project …

Your ad position can fluctuate each time depending on your competition, the context of the person's search and your quality at that moment. In Performance Max campaigns, if a user’s search query …

Learn more about where your ad appears on Google search results Whether assets show: Some assets for example only show above search results, and must have a high enough ad quality to appear in …

On average, ads that appear among top ads on the first page or anywhere on the first page, get substantially more clicks than ads that appear on other search results pages. To help you get your …

Your Ad Rank thresholds: To help ensure high-quality ads, we set minimum quality thresholds that an ad must achieve in order to show in a particular ad position. The context of your ad: With the ad auction, …

The Performance report shows important metrics about how your site performs in Google Search results, for example: See how your search traffic changes over time, where it’s coming from, and what s