According to the MikMak Shopping Index, Saturday evenings see the most shopping activity from Instacart shoppers.

Oct 7, 2025 · Instacart’s full-funnel evolution mirrors a broader industry shift. “The first era, retail media 1.0, was really just about on-site ads driving online sales,” said Andrew Lipsman, independent …

Most brands treat Instacart as a bottom-funnel tool—but it's built for so much more. Discover how to unlock its full-funnel potential and drive real growth with advanced targeting, creative, and …

5 days ago · This case study 1) explains Instacart’s pricing tool, 2) considers what triggered the FTC’s investigation, 3) describes what is known about the investigation, 4) identifies Instacart’s public …

While retail media networks aim to move up the funnel, Instacart shows how to do it with strategy, speed, and the right data. As one of the leading players in retail media, Instacart has long been …

Jul 8, 2025 · This project analyzes user purchase behavior on Instacart to uncover actionable insights across the conversion funnel, customer retention, and churn patterns. The final outcome is an …

Instacart structures channels so brands can plan full-funnel programs, then validate impact with closed-loop reporting. The following breakdown summarizes how formats and communications reinforce …

With Amplitude, Fareed was able to get a complete understanding of how users move through key funnels like first-time user sign-up and activation (placing their first order) on each platform.

Oct 17, 2025 · Instacart's journey, marked by its September 2023 IPO, redefined its path in the online grocery sector. Founded in 2012, the company aimed to connect consumers with local grocery …

One Model to Serve Them All: How Instacart deployed a single Deep Learning pCTR model for multiple surfaces with improved operations and performance along the way